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Self-Care

U.S. Consumer Healthcare Market Hits $107B as Proactive Wellness Surges

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April 16, 2026 –The latest State of Consumer Healthcare study fromCircana, LLC reveals that the U.S. consumer healthcare market grew by +3% in 2025 to $107 billion, surpassing overall retail growth. This shift reflects a growing consumer focus on proactive health and holistic well-being – favoring prevention, daily wellness routines, and self-directed care over reactive…