Pets don’t just live with us anymore. They live like us
The same standards pet parents hold for their own lives are now showing up in how they shop for their pets.
Orthopedic beds, anxiety supplements, GPS collars and AI-powered cameras have become everyday buys, not splurges, as pets get treated just as well as the humans in the house.
Whether it’s a dog, cat, bird, fish or rabbit, or even a bearded dragon, SUPERZOO 2026 has something new for it.
More than 2,000 products debut on the show floor, Aug. 12–14 in Las Vegas, spanning the Care SelfCare shifts tech Wellness
