Symrise AG today announced the establishment of its new Care & following the acquisition of Probi in 2025, to provide customers with a fully integrated health and beauty portfolio. This approach helps customers respond to fast moving consumer expectations with science based, high performing solutions for topical, ingestible, and inside and outside beauty concepts.
A strategic evolution for a new era of “connected care”
Consumers increasingly seek care solutions that deliver credible efficacy and meaningful sensorial moments whether applied topically, taken orally or experienced through holistic routines. Care is becoming more integrated, touching how people look, feel and support their wellbeing throughout the day. For customers, this creates a growing need for complete, market ready concepts that connect scientific performance with lifestyle relevance.
With the Care & Care Division establishes Symrise Wellness
